This content is FREE to subscribers
|LOGIN to download|
|NOT YET A SUBSCRIBER?|
|Subscriptions are FREE! Join today|
|We reserve the right to validate your circulation|
|985 words, with tag|
BERKELEY, Calif. /Troy Media/ – On Jan. 20, Donald Trump took the oath of office as the 45th president of the United States. While audiences listened intently to his inaugural address, some of us were more focused on what his body was saying.
I exchanged observations with Patrick A. Stewart, a PhD from the Department of Political Science at the University of Arkansas, Fayetteville. Stewart has published research on non-verbal communication by politicians in a number of noteworthy academic journals.
It’s always interesting to compare notes with Stewart. Since he’s a scientist and I’m a practitioner as a leadership coach, we approach this topic from different perspectives. Here’s the gist of our conversation:
Goman: Trump’s signature non-verbal cues were evident during his speech. He relied heavily on his most recognized hand gesture – the air pinch with thumb and forefinger. This signals precision and control. And when he exploded it into an open-hand, fingers-spread gesture and hand chop, it sent an effective signal that he was ready to take that certainty into action. Trump also uses baton gestures, such as the up-and-down beat of a hand, to mark out content he deems significant.
Stewart: The speech appeared to be more scripted than normal with Trump’s displays less crisp. However, as the speech continued, his hand and arm movements became more emphatic, with crisp punctuation of his words with batons (hand-and-arm movements that started either mouth level on his dominant right hand side, or slightly lower on this non-dominant left hand side that come down to punctuate his point, often mid-word, and then come back up).
Goman: During the speech and in pauses between thoughts, Trump’s expression stayed pretty much unchanged. While eliminating his signature jaw juts and smirks was a good choice, he missed the chance to non-verbally express positive feelings about his vision of the future. Why didn’t he smile – ever?
Stewart: Trump engaged in polite smiles (posed with lip corners pulled up, but tight jaw and lips together) on the way to the podium and afterwards, but only when focusing on individuals. But there were no felt smiles (where the cheeks raise and produce crow’s feet at the corners of the eyes). I viewed this as the norm for Trump – since he has a non-verbal style that focuses less on happiness/reassurance and more on anger/threat displays.
Goman: Trump has another familiar hand gesture that I spotted. His uses a side-to-side motion, with fingers together and his palm facing front, when discussing what he believes has gone wrong. He did so when talking about an education system flush with cash, but which leaves our young and beautiful students deprived of knowledge. He then immediately returned to tighter gestures to reinforce that he will supply the remedy. It was very effective.
Stewart: I believe a good deal of Trump’s allure comes from his ability to use his hand and arm movements, including his various illustrators, so effectively. Another example of how he showed he was emphatic was when he stated: From this day forward, it’s going to be only America first, America first. He said the word America with a precision hand and first with a ‘We’re No. 1’ icon (index finger point up, second finger and thumb together, palm facing the audience).
Goman: Did you notice any body language that wasn’t so impressive? What did you think of his unilateral shrug? His right shoulder raised slightly when, early in his speech, he said: It belongs to everyone gathered here today and everyone watching all across America.
Stewart: I first noticed a Trump unilateral shrug with his apology concerning the Billy Bush outtake video. That gesture tends to be an indication of deception or uncertainty.
Goman: Trump uses a lot of gestures in which both hands move in unison. I was surprised that during the inaugural address, he gestured primarily with his right hand and occasionally with his left. It wasn’t until the very end that he used a parallel gesture (with both hands making an L shape). As opposed to one-handed motions, the use of parallel gestures creates an impression of confidence and authority – which is why I would have expected to see more of them. On the other hand, ending with the dual L gesture was a powerful non-verbal way of saying, I’ve got this right!
Stewart: The big thing that I hadn’t seen before was his flourish gesture – used twice in this speech. Once when saying We will bring back our jobs. We will bring back our borders. We will bring back our wealth. And we will bring back our dreams, and again with We will be protected by God.
Goman: I think that Trump missed an opportunity. He’s been adept at using inclusion gestures (open-palm hand gestures with arms spread apart) to reinforce his statements that we are all in this together. But inclusion gestures were not shown during his speech. They would have been especially powerful when he stated, At the bedrock of our politics will be a total allegiance to the United States of America, and through our loyalty to our country, we will rediscover our loyalty to each other. When you open your heart to patriotism, there is no room for prejudice.
Stewart: After analyzing a minute-long clip from his Republican National Convention nomination acceptance speech on a frame-by-frame basis, as well as considering this much longer speech, I concluded that he does a most exceptional job of co-ordinating the end peak of his points to exactly mid-word. More colloquially, he means what he says (when he says it). The big question is does he say what he actually means to do? That’s something we’ll see over the next four years.
Troy Media columnist Carol Kinsey Goman, PhD, is an executive coach, consultant, and international keynote speaker at corporate, government, and association events. She is also the author of The Silent Language of Leaders: How Body Language Can Help – or Hurt – How You Lead. Carol is included in Troy Media’s Unlimited Access subscription plan.
Troy Media Marketplace © 2017 – All Rights Reserved
Trusted editorial content provider to media outlets across Canada
Terms and Conditions of use